Toy | Apparel | Accessories
A selection of my
Merchandise design work
In my 7 years at American Girl I designed products for multiple sub-brands–Bitty Baby, WellieWishers and American Girl’s core brand. My mandate was to design products that surprised and delighted customers and also hit margin targets and aligned with strategic product development goals.
A sampling of the products I designed for the Bitty Baby sub-brand
A sampling of the products I designed for the WellieWishers sub-brand
A sampling of the products I designed for the American Girl core brand
