Photography | Video | Paid Ads
A selection of my
Art Direction Work
M-61 is a clinical skincare brand with popular products but an inconsistent visual identity. My mandate was to craft a consistent visual language based on the brand’s tagline “Clean. Clinical. Powerful.” and bring it to life via photography and video.
Lune+Aster is a skincare forward makeup brand whose approach to photography needed a refresh. My mandate was to research high-performing visual content and apply my learnings when art directing Lune+Aster’s photoshoots.
Terra Beauty is a female-founded beauty products company. My mandate was to ensuring photography was in-keeping with the brand’s visual identity and gave a nod to their brand values– “good for you, sustainably made, cruelty-free, plant-based”
Colada Shop is a rapidly expanding Washington D.C. area restaurant chain. My mandate was to ensure the photography for season menu launches was enticing, on-brand, and shot to be useable for both print and digital marketing.
