Macy’s Inc. – Bluemercury
Senior Designer–Proprietary Brands
I collaborate with Brand Managers, Copywriters, Photographers and Product Developers to hone the visual identity of Bluemercury’s proprietary brands and execute the brand identity with consistency across channels – from packaging design and art direction to print and digital design.
Past Professional Experience
RINGLET Marketing Agency
Lead Designer +
Creative Strategist
RINGLET is an integrative marketing agency focused on empowering Entrepreneurs. I managed all Design Team output for multiple, concurrent client projects. Services offered included brand design, platform development and marketing asset design.
Mattel Inc. – American Girl
Senior Designer
Utilized trend, consumer and sales insights to guide design and development of a range of softgoods products in partnership with Technical Designers and Quality Engineers. Additionally, directed photographers and visual merchandisers on display execution in order to accurately showcase value across channels.