Designer & Brand Builder
Creative and strategic Designer with 10 years of experience building brands. I utilize innovative designs, consumer insights and trend identification to engage customers and elevate brand affinity metrics.
DESIGN PORTFOLIO
DESIGN PORTFOLIO
Latest Articles & Features
Regenerative Revolution
Imagine a world in which products and services don’t just relieve the guilt of climate-conscious consumers, but actually put the brakes on climate change. Some distant utopia this is not: regenerative methods that conserve and rehabilitate our planet are taking root across the globe, and progressive brands are joining the movement. Welcome to the age of TERRAPY, in which consumerism goes hand-in-hand with climate activism.
3 Human-Centric Business Trends for 2021
In 2020, many start-ups and veteran companies alike changed their business models to cope with COVID. While the services they offered had to change, the people they served remained the same. This is what it means to be human-centric; no matter the turbulence you are experiencing as a company, every decision is made while prioritizing the needs of the human customers you aim to serve.
Moving Beyond “Making It Pretty”
Design-led companies such as Apple, Uber, Intuit, and Nike know that business without great design is not good business, and that opinion is becoming mainstream. This is great news for creative professionals, but before we pull up a chair and take a seat at the table we must also acknowledge that design without business consideration is not good design.